Florida

Jordan Brand Welcomes University of Florida to the Family

December 6, 2017

Florida’s football, men’s basketball and women’s basketball programs join the Jordan Brand roster.

GAINESVILLE, Fla. – Jordan Brand has added another established collegiate program to its roster, welcoming the University of Florida to the family. Florida is just the fourth collegiate football program to represent the Jumpman and the brand’s first college program in the Southeastern Conference.

The partnership will include the football team and the men’s and women’s basketball teams. The Gators’ uniforms will begin to feature the Jumpman logo at the start of the 2018-19 season.

Continuing to add to a roster that represents greatness, the Gators’ football program has won three national championships, eight conference titles and has produced three Heisman Trophy winners. Additionally, the Gators basketball programs have also achieved greatness, with the men’s team making 18 NCAA Tournaments, five Final Fours and winning two NCAA Championships. Meanwhile, the UF women’s team has made 15 NCAA Tournament appearances.

Jordan Brand now has presence in five Division I conferences — the SEC, Big 10, Big 12, ACC and the Big East. Florida x Jordan Brand merchandise will begin to hit retail in summer 2018.

Athletic Director Scott Stricklin:
“The Florida Gators and Jordan Brand are two of the more iconic brands in athletics and we are looking forward to our partnership that will be enjoyed by the student-athletes of our football and basketball programs and our fans.”

Head Football Coach Dan Mullen:
“I was excited to hear that the Florida football program was partnering with the Jordan brand. I know our players and staff will be pumped up for the new swag and I can’t wait to wear my new AJ1 FlyKnits.”

Head Men’s Basketball Coach Mike White:
“Florida basketball strives to be on the cutting edge of innovation and excitement for our players and fans, so partnering with the Jordan Brand is a truly unique way to further enhance the elite status of what it means to be a Gator.”

Head Women’s Basketball Coach Cam Newbauer:
“Our program is grateful for the opportunity to be part of the Jordan Brand and to be the exclusive member in the SEC selected. The Jumpman logo is iconic and we will wear the Jordan Brand with pride and passion and represent the University of Florida, all of Gator athletics, our team and Gator Nation with all that it encompasses.”

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