September 6, 2017
Amazon.com is making its way to brick-and-mortar stores with some help from Kohl’s.
The giant online retailer and the discount department store are building “smart home” experience stores within 10 Kohl’s locations in the Los Angeles and Chicago areas. They should open in October, Kohl’s said in a statement Wednesday.
The mini-shops will feature Amazon employees and services will be available for in-home consultations.
David Limp, Amazon senior vice president of devices, pushes down on an Echo Dot in San Francisco. (AP Photo/Jeff Chiu, File)
David Limp with Amazon speaks about Alexa family devices in San Francisco. (AP Photo/Jeff Chiu)
Amazon and Kohl’s will open 10 smart home experience stores at the department store by October. Devices for sale will include the Echo. (AP Photo/Mark Lennihan, File)
Amazon’s Echo Dot will be one of several devices sold at smart home experience shops at select Kohl’s in October. (AP Photo/Jeff Chiu)
Amazon’s Echo, a digital assistant, will be available soon at smart home experience stores at 10 Kohl’s locations in the Los Angeles and Chicago areas. (AP Photo/Mark Lennihan, File)
So far, Kohl’s has not provided specific locations. The retailer has roughly 50 stores between Ventura and Orange counties.
The Amazon smart home spaces will provide shoppers a 1,000-square-foot shop where they can buy Amazon devices, accessories and smart home devices.
“Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices.
Devices for sale will include the Amazon Echo, Echo Dot, Amazon Fire TV, and Fire tablets. In a news release, Kohl’s said customers also can schedule an Amazon expert to come to their home, evaluate their needs and install smart home products.
Amazon recently closed the deal to buy Whole Foods for nearly $14 billion dollars. On its first day of ownership, prices at Whole Foods on some staples dropped by a third. The Amazon Echo, a voice-activated electronic assistant, was also for sale at the store for $99.99 — a sharp pivot into electronics for a company known for kale and quinoa. The Echo Dot, a smaller version, was advertised for $44.99.